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Ala Moana Center Celebrates Milestone 50 Years In Hawaii

By , About.com GuideAugust 14, 2009

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Ala Moana Center, one of the world's largest outdoor shopping centers and Hawaii's premier shopping destination, celebrated its landmark 50th anniversary on Thursday, August 13, 2009.

Photo Courtesy of Ala Moana CenterSpanning five decades from the first days of statehood to modern day Hawaii, this milestone marks how Ala Moana Center has served both residents and visitors alike as the Hawaiian Islands' most highly revered gathering place to shop, dine and be entertained.

To celebrate the anniversary, Ala Moana Center is presenting a two-and-a-half-week celebration featuring a myriad of 50th anniversary themed special events and sales and promotions for customers to participate in and enjoy.

The Center's 50th anniversary festivities kicked off on August 13 with a special birthday celebration at Centerstage featuring a traditional Hawaiian blessing and an honorarium ceremony to congratulate the Center's remaining 11 original businesses and employees who also will be celebrating their 50th anniversary at the Center.

After the ceremony, the celebration extends to the center's 290 retailers with 50th anniversary sales, special offers, gift-with-purchase promotions, in-store events, commemorative 50th anniversary products, and key retailer-presented events taking place in the stores and at Centerstage. These offers and in-store events will span through August 31 with a variety of opportunities for customers to experience Ala Moana Center's outstanding merchants.

Ala Moana's Centerstage has been a key element in Hawaii entertainment and culture for 50 years featuring approximately 20,000 acts over the decades. Over the course of Ala Moana Center's two-and-a-half week anniversary celebration, 50 performances by past performers will take place at Centerstage including local hula halau, community groups, and mainland and international acts. Most notably, Na Hoku Hanohano Award-winning musicians Hoku Zuttermeister, Ho'okena and Darren Benitez will perform to celebrate the return of top entertainers to Centerstage and highlight Hawaii's favorite music through the decades.

In conjunction with the 50th anniversary celebration, Ala Moana Center and Hawaii Fashion Incubator will present "Fifty Years of Fashion in Hawaii," an exhibition featuring garments from the University of Hawaii at Manoa's impressive archived Costume Collection. The exhibition, featuring 50 garments from the past 50 years, will be the largest showcase of the collection ever shown outside of the university. Special feature displays include swimwear, aloha attire, and era-inspired fashion wear. Current fashions inspired by past eras, archived fashion magazines and notable Ala Moana Center advertisements will also be on display.

Local and visiting guests interested in bringing home a free collector's keepsake can visit Ala Moana Center's U.S. Post Office from August 13-31 for an exclusive 50th anniversary commemorative cancellation. Any item with a First Class stamp can be imprinted with the special cancellation, and Ala Moana's Customer Service Center will offer a commemorative envelope that can be paired with a stamp for cancellation. The U.S. Post Office will have a table at Centerstage on August 13, making it extra convenient for shoppers to get their Ala Moana Center special commemorative cancellation.

When Ala Moana Center originally opened on August 13, 1959, it was the largest shopping center in the U.S., featuring just over 860,000 square feet of retail space and more than 80 merchants. Through the decades, this iconic shopping center has gone though a number of transformations with major renovation and expansion projects that have increased its gross leasable area by almost 2.5 times its original size. After the completion of its sixth major expansion in March 2008, the center now boasts over 2.1 million square feet of retail and more than 290 stores and restaurants. It ranks as the world's largest outdoor shopping center and consistently places among the top three highest grossing malls in the U.S.

Find our more about Ala Moana Center with our feature Ala Moana Center - Now a Destination and Not Just Another Shopping Mall

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