"Hawaii's visitor industry, businesses, and residents are to be commended for their hard work and dedication in maintaining the quality service that has sustained this superior satisfaction rating from our guests over the years." said Tourism Liaison, Marsha Wienert.
The report details information collected from a survey of U.S., Japanese, Canadian and European visitors who came to Hawaii last year. The survey covers satisfaction of visitors and provides details of the activities they participated in, their likelihood to recommend/revisit, their trip planning process and their visitor profile including purpose of trip, travel companions, income level and other visitor characteristics.
Report highlights:
Overall Satisfaction Rating
- The percentage of U.S. respondents who gave "excellent" overall ratings to their Hawaii vacation increased to 69.3 percent.
- Japanese respondents tend to be more critical with fewer "excellent" ratings. Nearly 49 percent of the Japanese visitors surveyed gave "excellent" marks to their Hawaii vacation compared to 53.9 percent in 2001.
- Close to 60 percent of Canadian visitors surveyed and 67.4 percent of the European respondents rated Hawaii as "excellent".
- Each Hawaiian island received "excellent" ratings from the majority of their visitors. Close to 76 percent of the U.S. respondents who visited Kauai rated their experience as "excellent" up from 2001 and 1998. The percentage of "Excellent" rating by those who visited Maui was also higher. The majority of the 2002 visitors to the Big Island and/or Oahu also gave high marks to their stay on these islands.
- "Excellent" ratings given by Japanese respondents who visited Kauai and/or the Big Island were higher. About 49 percent of Japanese visitors surveyed gave "excellent" marks to Oahu while 51.9 percent rated Maui as "excellent".
- Approximately 64 percent of the Canadian respondents who visited Maui and Kauai rated these islands "excellent". Over half of the Canadian respondents who visited the Big Island and 46 percent of those who went to Oahu during the year rated these islands as "excellent".
- More than 60 percent of European respondents gave the island they visited "excellent" marks.
