Launched in April of 2005, the Aloha Friday Farmers Market is held every Friday from 12 noon to 3:00 p.m. on the campus lawn and inside the Paina Building of the Maui Community College across from the Maui Arts & Cultural Center on West Kaahumanu Avenue in Kahului.
The Aloha Friday Farmers Market was launched by the newly formed Maui AgMarketing Coalition. The market was started to bring local produce to local people and visitors. Many farmers can't compete with off-island growers because of the high cost of production and land on Maui.
Here you'll find fresh Maui produce sold directly by many of Maui's best farmers. The produce here is fresher than you'll find anywhere else on Maui. Much of it has been harvested that very morning. Among those who have participated so far in 2005 are Alii Kula Lavender, Hana Tropicals, Makawao Mushrooms, the Maui Flower Growers Association, Maui Jams & Jellies, Maui Pineapple Co., Maui Upcountry James & Jellies, Olowalunui Hydroponic Tomato Farm, Surfing Goat Dairy and Sweet Kula Farms.
On many Fridays you'll also find entertainment, door prizes, cooking demonstrations and foods cooked by students at the Maui Culinary Academy.