The mission of the Aloha Festivals is to preserve and perpetuate Hawaiian culture and to celebrate the diverse customs, traditions and aloha spirit of Hawaii.
What is known today as Aloha Festivals was created in 1946 as Aloha Week, a cultural celebration of Hawaii's music, dance and history, intended to preserve the unique traditions of Hawaii.
It took a year to plan the first Aloha Festivals, and in the fall of 1947 the festivities began. Since then, the celebration has expanded to include over 300 events on six Hawaiian islands over a two-month period. In 1991 the name of the celebration was changed to Aloha Festivals.